Why marketers draft the CV in Markdown
Marketing résumés get tailored more than most — the same experience is framed for a growth role, a brand role and a lifecycle role. Markdown makes each variant a quick edit and produces a clean, identical PDF every time.
What marketing leaders look for
Digital marketing is a results discipline with a reputation for unverifiable claims, so screens lean sceptical.
Channels you personally ran, and the spend. “Managed £1.2M annual paid media across Google and Meta” is concrete. “Oversaw digital channels” could mean anything. Budget scale is one of the fastest proxies for seniority.
Efficiency, not just volume. CAC, ROAS, CPL, payback period, blended versus paid. A marketer who reports leads generated but not what they cost is reporting half the story, and experienced reviewers notice.
Where the growth actually came from. If you ran paid, email and SEO simultaneously, say what you attribute to which and how. Honesty about attribution difficulty reads as sophistication.
Channel and measurement terms marketers are screened on
- Acquisition: paid search, paid social, Google Ads, Meta Ads, LinkedIn Ads, programmatic, SEO, affiliate
- Lifecycle: email marketing, marketing automation, HubSpot, Klaviyo, Marketo, segmentation, nurture
- Measurement: GA4, attribution modelling, CAC, LTV, ROAS, MER, conversion rate optimisation, A/B testing
- Craft: campaign management, landing pages, positioning, messaging, content strategy, budget management
What makes a marketing résumé less believable
Percentages without absolutes. Tripling leads from 12 to 36 is a different achievement from 1,200 to 3,600. Give the base.
Tool lists as skills. Everyone lists the same platforms. What you did with the budget is the differentiator.
No mention of what failed. A channel you tested and shut down, with the reasoning, demonstrates judgement — arguably the scarcest quality in the field.
Blurring team and personal contribution. If an agency ran the campaigns, say you managed the agency; that is a real and valued skill on its own.
Frequently Asked Questions
Is this digital marketing resume template free? +
Yes. Edit it in your browser and export to PDF, DOCX, or HTML with no account, no watermark, and no usage limit.
What metrics belong on a marketing resume? +
The ones tied to revenue and efficiency: pipeline growth, ROAS, CAC, conversion rate, and traffic. The sample bolds each so hiring managers see the impact instantly.
Should I list every platform I've used? +
List the ones you've actually run campaigns on, grouped by channel and tool. Marketing roles are keyword-filtered, so specificity helps you pass ATS screens.